Elsa Cochard
I make and present things people buy. Objects, windows, catalogues, brands.
Six years running production, content and operations for small independent brands, covering a 227-product Shopify catalogue, overseas manufacturing, product shoots and social media, alongside my own art brand selling original work and commissions for interiors. Five years before that in fine jewellery across Hatton Garden, Mayfair and Knightsbridge, coordinating bespoke commissions through external workshops.
I trained in interior design and applied arts in Toulouse and qualified in gemmology in Paris. I have taken a commercial unit from empty to trading, designed and built shopfront windows by hand, and started two brands from nothing.
2022 to now
Velovie & Lumo
Independent cycling apparel and performance eyewear · both co-founded
Two brands run in parallel, with deliberately separate visual languages. I build and maintain a 227-product Shopify catalogue, covering product pages, collections, copy, imagery and product information, and I manage overseas manufacturers from specification and sampling through approvals, quality checks and delivery.
I produce the tech packs and production artwork, art-direct and style the product shoots on location in Mallorca, Girona and the Surrey Hills, and run the Instagram accounts for both.
Product copy, Shopify build and maintenance, tech packs and production artwork, supplier management, shoot art direction and styling, social publishing, purchase orders and fulfilment.
Published posts, Velovie
Published posts, Lumo
2022 to 2024
Café & retail premises, Mallorca
Co-founded · fit-out, brand and operation
We took a commercial unit from empty and unfit through to trading: secured the premises, developed the brief, and ran the fit-out to a fixed opening date on limited funds. Two of us did most of the work ourselves, including strip-out and demolition, carpentry, tiling, finishes, plumbing and electrics, learning on the job.
I produced the interior scheme, the signage and the wall graphics, including a 2 × 2 m hand-drawn map of the island marked with the cycling routes our customers rode. After opening we served roughly 800 customers a week at peak, and later fitted out a section of the building for a partner brand's retail pop-up.
Brief, interior scheme, signage and hand-drawn graphics; on-site works alongside one other person; budgets, quotations, purchase orders and invoicing; day-to-day operation after opening.
2020 to 2022
Elsa Cochard Studio
My own art brand · original work and bespoke commissions for interiors
I built and ran a studio brand selling original paintings and commissions to private clients and commercial spaces. Every asset was mine: product photography of each piece, styled in-room visuals, short-form video, and the campaign graphics and copy. Work was shown at art exhibitions, and five pieces were installed in the lounge of a David Lloyd club.
All of it. The paintings, the photography, the in-room visuals, the video, the graphics, the copy and the publishing.
2019
Catherine Best, Mayfair
Two shopfront window displays · approximately 2.5 × 2 m each
I was hired as a sales associate. The boutique read poorly from the street, so I proposed a window display and was given it. I designed it, hand-cut and sprayed every panel myself in the stockroom over several weeks, and installed it, to a budget and a fixed date. The summer display worked well enough that they commissioned a second for Christmas.
Concept, design, fabrication and installation. Both displays, start to finish.
2015 to 2021
Fine jewellery
Michael Platt, Wimbledon · Premier Jewellers, Hatton Garden · Harrods, Knightsbridge
Five years in fine and bespoke jewellery. I coordinated commissions from client brief through design and external workshops to final delivery, tracking each piece to deadline, produced design sketches, and translated briefs into workable technical specifications. I carried out quality control on returned work, approving it or sending it back.
At Hatton Garden I managed bespoke orders end to end, handled hallmarking and assay requirements, and kept the order and production records. I hold Gemmology Levels 1 & 2 from the National Institute of Gemmology in Paris, and have sold pieces valued over £30,000.
Commission coordination, supplier and workshop communication, design sketching and specifications, quality control, hallmarking and assay, records, high-value sales.
Capability
What I do
Content and brand: content planning and publishing • copy within a set brand voice • Instagram, reels and simple video edits • campaign and promotional graphics • brand identity, signage and hand-lettering • holding separate brand voices in parallel
E-commerce and operations: Shopify product pages, collections, copy, imagery and product information across a 227-product catalogue • purchase orders, invoicing and supplier administration • stock and fulfilment • budget tracking and cost control • accurate records and reporting
Production and suppliers: overseas manufacturers from specification and sampling through approvals, quality checks and delivery • technical specification and tech packs • bespoke commissions through external workshops • hallmarking and assay • critical path planning to fixed launch dates
Making and design: product and shoot art direction and styling • photography selection and formatting • painting, spray and hand-lettering at architectural scale • design sketching • commercial fit-out from strip-out through trades to opening
Tools: Adobe Illustrator • Shopify • Buffer • Microsoft 365 • POS systems
Training: Interior design and applied arts, Toulouse • Gemmology Levels 1 & 2, National Institute of Gemmology, Paris
Languages: English and French, fluent, written and spoken
Dates